Mia Moore Guest Post: Swingers Statistics 101 – These Stats May Surprise You!

Toronto swingers blog

Just how many people are in the Lifestyle and how have the numbers changed over time? This is a question I decided to explore for my post this month. I’ll try to keep it light and sexual as opposed to dry and well…statistical. That may be hard but bear with me.

First of all, what area of the world contains the most swinger clubs?

North America?



South America?

If you guessed Asia, you win, and so do the happy swinging couples living there. Actually, I’m quoting a study,  http://free-swingers.org/analytics.html, that includes erotic massage parlors, couples and singles swinging clubs, so many of these Asians, may only be benefitting from a full body, COMPLETE massage. Did I say only? It sounds pretty hot to me!

Europe, with 462 establishments, lagging Asia by 38, comes second. It’s strange but the authors of the data do not give statistics for the US as a whole, but counting up the number of clubs that are broken down by state, the total is 3,479, so we find the REAL winner here. Sorry folks, Canada weighed in at only 12.

According to Electronic Journal of Human Sexuality, Volume 3, Oct. 10, 2000 (www.ejhs.org) 15 percent of Americans have engaged in swinging.  Note the date of this study—14 years ago! They get their statistics from NASCA. (North American Swing Club Association) This study also cites statistics garnered in 1974 that only 1 percent of couples at that time had ever engaged in swinging.  So what about now?

The Kinsey Institute states that 4 million people in the USA are swingers. With numbers like that, it’s no wonder that a HUGE industry in niche travel has developed.

There’s no need to cite the reasons that couples opt for swinging when you consider that 41 percent of married couples have committed infidelity at some point in their relationship. (http://www.statisticbrain.com/infidelity-statistics/)  According to this source, a further 68 percent of women and 74 percent of men stated that they would have an affair if there was zero chance of their spouse ever finding out.

I don’t know about you, but I find that number very sad. It’s sad for the person being deceived as well as for the person who wants to have extra marital sex.

Another interesting number that popped up in my research was that about half of the couples who go to swinger’s clubs are quite content to just watch. The eroticism of the evening kick starts their sex lives into over-drive in the week leading up to the night as well as a pleasant hang-over effect during the week following. That’s a hang-over that I like!

Is there a swinger profile? Who are we and what do we do for a living? The same study conducted by Bergstrand and Williams in the Journal of Human Sexuality, states that

Demographically, swingers appear to be surprisingly mainstream, even conservative, in their characteristics. They have been found to be predominantly conservative to moderate in political orientation and to identify with the Republican party.

The majority fall into the middle to upper-middle classes and tend to be in professional and management positions 

Over 90 percent of Swingers are white and middle-aged…the mean age of swingers [was found] to be 39 years.

Please note that this study was done fourteen years ago. The current information age with clubs, swinger contacts, how to articles in abundance are now available with the click of your mouse while snuggling naked with your partner. It’s not hard for me to conclude that at the present time more and more people are dipping their toes and other parts into the Lifestyle and the age range has expanded to include people in their twenties and sixties.

Swinging is not yet as mainstream as homosexuality has become. When I say mainstream in this fashion, I’m talking about how the major media generally has an approach to the Lifestyle somewhere between ‘OMG!’ and ‘Eeew!’ I believe that we’re yet to be respected, let alone accepted by mainstream media. On the other hand, online web podcasts are growing significantly, and not just the Playboy streams either.

I do believe that acceptance of the Lifestyle, becoming more mainstream is on the cusp —just a little nudge over the hump and we’re going to be there. And why not! Personally, I have more respect for a man or woman who are honest with each other, and share what is a fundamental and exciting gift—their sexuality, than the people who sneak around, lying and cheating on their partners.

Now it’s time to get all feminist on you. The fact that in the Lifestyle, the uterus rules is a comforting thought for me. Sure, the male may initially spark the interest in trying a club, but it’s the female who keeps the couple coming back. If I’m not comfortable with a scene or couple, I can put the brakes on anything developing, no questions asked. Having said that, I also respect Spike’s limits and preferences. We’re a team and we’re there to enhance our relationship, not take one for the team.

This is why the Lifestyle works for us and from the way the numbers are growing, it works for many people. I wish I had the statistic of Canada’s numbers. Any Canadian sex researchers out there? Maybe, I’ll have to do my own study. Hell, it’s almost September and maybe years of school have sparked the topic of my blog today-Stats 101.


Mia Moore

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